 This way you can create high-quality audio files to associate with a WordPress post! making it more usable and reaching a wider audience. To be part of the change you simply need to install the Polly plugin and follow a few steps to give voice to your content. of the web marketing strategies of a growing number of companies. Let’s see how: Artificial intelligence and companies Artificial intelligence (acronym AI) is entering everyday life: it is no coincidence that we hear about cars capable of recognizing the owner simply by their physiognomic features.
Apple introduced with the virtual assistant Siri or GoogleÂ
 This is a progress in human-machine israel telegram data interaction and! to understand better! just think of the AI ââprototypes that with its Assistant! or the ever-increasing integration in the services offered from social networks! as in some new features on LinkedIn in 2018 . In light of such an orientation! how can AI also influence the entrepreneurial choices of companies? Marketing is also the analysis of the message conveyed by an image.
AI is able to choose the contents
 In particular! a human mind is able to evaluate whether the images! the photographic sequence and the effects used for an advertising campaign respond to the taste of possible customers and the objective of the message. Artificial intelligence can perform the same task! with prior programming. Once a sufficient amount of data is present in the network! to use independently based on an objective metric (for example the conversion rate of a web page that contains the given image ).
B2B companies analyze customer processes
 Customization A company that certainly uses AI is Amazon! which through a lot of data (purchasing habits! purchase history! pages visited the longest! abandoned pages! etc.)! without algorithms! manages to create correlations and personalize the offer. Amazon continually changes suggestions in real time based on your searches! Predictive analytics AI will continue to transform the way we shop online! but the most revolutionary changes for e-commerce will actually be how online retailers and and make marketing-mix decisions.
AI to make judgments and predictions
 Predictive analysis will allow that until search engine optimization how to bring your website now only humans could make. What will all this mean? With predictive analysis! online retailers will be able to trace the path that led the buyer to finalize a purchase! understand whether a product will be discounted or not and predict their propensity to purchase. We can consider Amazon as one of the pioneer companies in understanding and best identifying the products and interests of each customer! a model to follow (but not on the strategic side! where you have to try to defend yourself from Amazon !) and to imitate to adapt to the innovations that AI is trying to develop more and more.
Will AI replace the work of web marketers and analysts?
 Artificial intelligence in creative marketing china data With continuous development it is possible to extend the functionality of AI into different sectors. Or rather! it would be right to draw a line between: “extension of functionality” and “replacement”. AI! as we have already said! is being implemented to such an extent that it is giving rise to some concerns! especially among the protagonists of communication: Probably not! but AI will work alongside digital marketing to achieve a higher ROI than the competition As regards images! we can cite some practical examples of Artificial Intelligence that is very widespread among apps! such as: EyeEm! a marketplace for the sale and purchase of images taken by smartphones! and Prisma! an app that combines art and photography to obtain shots unique in which creativity and reality merge.