Tools aren’t your best friend If you’ve been in the industry for a considerable amount of time, you might have come across some tools or products that market themselves as the only tool you’ll ever need when generating and researching topics. You’ve probably tried out some of them as I have and you’ll quickly realize that they’re only effective at the start. As time goes by, you’ll not only realize that it’s not helping you generate topics anymore but they’re not even giving you the inspiration you need to come up with a topic on your own.you’re writing about a niche topic or industry. So what exactly should you do? Write about topics that people actually read All of the experts in content marketing, blogging, and SEO will always tell you to research your audience.
This is true. Understanding what your
audience likes is the first step to generating a topic that will gain traction. If you’re only beginning to write about a certain topic or niche, chances are, you won’t have data to use. The best way to mitigate this is to empathize with your audience and try to find out why they’re looking for your specific topic or industry. Are they just curious? Do they specifically need something in your topic or industry? What problems would lead them to find your blog/business? All of these questions lead to just one goal: Deepening your understanding of the audience that you’ll be writing for. What I’ve mentioned will still hold true for experienced, veteran writers but their advantage is that they have the data to further refine their understanding of their audience.
I was blog writing even before I started SEO
and haven’t stopped since. So, I’ve had my fair share of writer’s block and inability to generate topics that I can write about. But one helpful strategy I’ve learned is to use Google Analytics and check to see which of my past blog posts do my audience frequently visit. GA blog writing results In the screenshot above, it shows me the top 10 pages that the SEO Hacker blog visitors showed the most interest in. We can safely eliminate the homepage, then by checking the topics that gained the most views, I can conclude that these are the kinds of topics that my visitors are looking into.
So, I can branch out and generate topics
that are related to the top 10 posts. This is one great way to quickly come up with topics that you can write about. Not only does this help save you time and energy, but it also improves the chances of your audience actually reading the content you’ve written since they already showed interest in another related piece. Keywords Quickly generating your blog topics isn’t enough since you need to make it more accessible and searchable for users that might be interested in the topic you’re writing about. It’s important for you to engage in blog writing for your current audience, but tapping possible audiences to increase your reader count is just as important.
So, it’s your job to make the topics you write
about to be more accessible and azerbaijan phone number library searchable for potential audiences. How do you do that? Research the keywords you will be targeting. There are a variety of tools available in the market for you to use to research keywords like Semrush. semrush You can use this tool to find the best possible keywords that perfectly fit into your content, but there is a limit to how accurate and reliable the numbers shown in keyword research tools are. At the end of the day, you also have to have empathy for your audience and experience in the search industry. I’ve had countless experiences where I’ve targeted keywords that didn’t have enough numbers shown in keyword research tools—but I know, based on my understanding of the audience and user search behavior—that it’s a “search-worthy” keyword.
It’s important to have a balance between
the topic you’ve generated with the keyword you want to target. A good balance enables you to write for humans and for search engines. How to set up for blog writing Now that you know what kind of content you want to write about, it’s time to set up your blog. You will need three things: A domain name Web hosting Blogging software Domain name The first thing you should do is think about what you want your website to be called. My first blog was called God and You, where I wrote about my reflections as a Christian and how God impacted my life. At some point, that blog was subsumed under my personal website, sean.
si. The domain name of this website is called
seo-hacker.com because that is guide to wechat official account development my company’s name. I have another website called leadershipstack.com for my podcast titled—you guessed it—Leadership Stack. When you pick your own domain name, you can choose your own name, your business name, or something that describes concisely what your audience can expect to see on your website. Web hosting As I’ve written in my web hosting provider post, “Web hosting is a service that lets people and businesses have their website be accessible on the world wide web.” Basically, imagine that you want to give your address to a friend so they can visit you sometime. Before you can do that, you need the land first on which your house is built.
Web hosting is the land that enables you to
have your house. It’s important that you buying house b choose your web hosting provider carefully, as web hosting plays an integral part in the success of your blog. If it’s faulty, then it would really cause a lot of headaches as it could lead to unwanted crashes and other issues. Arguably the best web hosting provider I ever tested was Liquid Web. It’s a fully managed hosting service, meaning after you pay for their service, they pretty much take care of everything and you don’t need to worry about having to DIY anything else. Blogging software Lastly, you’ll need a blogging software. It’s no secret that we at SEO Hacker are huge fans of WordPress; in fact, it’s CMS like WordPress is that you can build your website without having to interact with code.