How it works in practice
- Ideation. An important part of the culture of rapid search. We are a small team, and hiring growth hackers is expensive. So, each department started monthly meetings to generate ideas. Everything was recorded in a table:
- Hypothesis
- Description
- Source of the idea
- Impact on metrics (forecast)
- How do we check?
- Who checks?
- Success Metrics
How to Brainstorm Properly: Tips and Ideas
they went to work.
- Fast and cheap. Two important characteristics of an idea are the speed of testing ideas and their cost. We overseas data deliberately chose the cheapest testing methods. For example, instead of three months of developing a new feature, we tested it with mockups on a small group of users. The first months were frustrating. . But over time, we adapted.
- Focus on metrics. Previously, we australia cell numbers summed up the results once a quarter. Now — once a month. This helped us to understand more clearly which hypotheses work and which do not.
- Doubt? Test. There is no point in arguing about hypotheses. We have adopted a rule: if in doubt, it is better to test. Let the results of the experiments themselves move us forward.
Fail is normal
The word error has a lot of negativity built into it. The culture of fast search helped us remove this stigma. Every disinformation and digital ethics: experiment that did not lead us to the desired metric is experience and knowledge that we gained in order to use them further. The culture of fast search allowed us to make mistakes painlessly, because testing experiments is cheap and fast.