Brands with a focus on millennials and phone number list zoomers find their target audience on YouTube. Users aged 18 to 35 make up the core of the platform’s Russian audience and demonstrate high engagement with the content.
This group is more likely than others to make purchases after watching a video on YouTube, especially if the recommendation comes from an authoritative blogger in their community.
Experts and educational projects effectively use YouTube as part of their marketing strategy. Trainers, psychologists, teachers and other specialists appear in videos on thematic channels, demonstrating their knowledge and approach. This allows them to clearly demonstrate their expertise, rather than simply state it in text format.
Local businesses get an unobvious advantage from YouTube:
precise targeting of the audience of a specific territory, even when targeting in Facebook Ads cannot be launched due to restrictions .
Advertising a website on YouTube through brand strengthening through digital authors who form a local community around themselves often outperforms traditional local advertising formats . Viewers of such channels demonstrate high loyalty and trust in recommendations in videos, which directly affects conversion.
At the same time, some categories of business should more carefully evaluate the prospects
promotion on YouTube:
Companies with extremely low margins may find difficult to recoup the costs of quality video advertising;
Services that target people over 60 exclusively should take into account that this age group makes up a minority of the platform’s users;
Highly specialized B2B solutions with a long approval cycle may require additional channels of influence. Content marketing is a great way to promote here .
However, even for these categories, there are effective formats of presence on YouTube, and your next step is to choose the optimal type of advertising.
Types of YouTube Advertising in 2025
In 2025, the types of advertising on YouTube have Job Data undergone significant changes for the Russian market.
Google Ads does not officially operate in Russia, so it is impossible to launch video advertising through the YouTube advertising account.
But it is important to know about the main formats and placements:
They appear in the upper right corner of the video;
In-video Overlay YouTube Ads — semi-transparent banners on top of videos (overlays, for desktops only);
Display Ads – a group of graphic ads next to the video player (not available on mobile) and a selection of related videos.
YouTube Advertising Account offers three key distribution channels: