Recently! SuperOffice! a foreign customer relationship management company! conducted a survey with around 2!000 professionals. In the survey! 45% of respondents indicated that their companies are focused on improving the customer experience in the next 5 years.
If you still don’t know what customer experience means ! this concept refers to several strategies that are implemented in a business with a focus on the customer. Customer experience is more than just good service: it is the sum of streamlined and consolidated processes! considering the consumer’s point of view.
Improving customer experience has become an urgent issue for companies. Those who fail to do so will lose ground to the competition. Continue reading to learn how to optimize it.
Invest in digital media
Social isolation due to the Covid-19 pandemic has contributed to boosting yet another movement that was already underway in the country: digital transformation. According to a survey conducted lawyer data by IFS ! which offers management solutions! 70% of companies have maintained or increased their spending on digital transformation amid the pandemic.
In this sense! digitalizing your business processes and routines is no longer a competitive advantage. To stay in the market! it has become mandatory to reinvent your business for digital routines. Investing in digital media is increasingly establishing itself as a common quality of high-performance brands.
In addition to optimizing your operations using technological tools! such as automation! it is important for your company to have a presence on digital channels. To give you an idea! Brazil currently has over 134 million internet users . For your brand to be seen! it is essential that it is well positioned on digital channels.
Get customer reports
Growth Hacking is a strategy that has according to leading analyst gained prominence among many marketing experts because it brings significant results to the business! which directs it towards exponential growth. In How to improve the short! we can database d translate the concept as “experiment-driven marketing”.