Today! technology is a very important indicator for understanding customer habits and preferences. The most interesting thing about all this is that technology itself can provide the answer.
If your company has a website or e-commerce
You can find out what the main sources of traffic are! where the visitors come from! and even which pages or parts of the screen the user spends the most time on (by analyzing heat maps). Many metrics may be irrelevant — also known as vanity metrics — but there is also a counterpoint! which is relevant data about your audience and how they behave.
Discovering that certain products are abandoned in the cart and that many others tend to be returned can help your business find patterns of behavior and work to improve results. In this sense! the most important advertising data thing is to use -making! and not just the information itself.
Learn to listen to your customers and ask questions when necessary
A common mistake when gathering information that helps create an image of customer behavior is to ignore what customers are saying. Yes! complaints! suggestions! and recurring questions are a reliable source of data! completely focused on what you are looking for.
In addition when small obstacles arise
you can send a message asking one or two questions to see if in the “infrastructure” nomination your audience contributes to this understanding.
As you may have noticed! consumer behavior is not static. Even if your company has been selling the same product for decades! the people who buy it today are different! or rather! they buy it in a different database d way. To understand yourThe intelligence and analytica target audience! it is worth collecting data that your company already has! analyzing market research and listening to your customers.