Precisely to establish a relationship of greater trust with your follower! it will be essential to reduce the number of spam that decrease the quality of the content. Not only Instagram! but also Facebook and Pinterest: on these social networks! some brands could consider the possibility of investing in them! ahead of their competitors. Furthermore! also thanks to the new features of LinkedIn planned for this year! many companies could decide to focus on the work social network.
Social media marketing tools
It will therefore be a necessity for brands iran telegram data to become visible through an influencer marketing strategy. Above all! brands in the beauty and fashion sector will have to budget – if they had not done so in 2017 – for long-lasting collaboration with profiles that adapt to their mission and above all vision. : to deal with the widespread phenomenon of micro-influencers ! agencies will first of all have to increase their number of collaborators: after all! becoming a marketing influencer has become a professional aspiration.
Analytics you can keep an eye
Furthermore! they will measure the performance of their influencers in an increasingly precise and detailed manner thanks to social media marketing tools and hashtags. Furthermore! with Google on the traffic arriving from social networks. A first example was provided by Special K which! to motivate its consumers to get back into shape after the holidays! launched the hashtag ourResolution thanks to a dense network of influencers.
KPIs they had set themselves
In this way they were able to concretely track how much the influencers inspired their followers and! subsequently! compare the data with the . Micro-Influencers According to Forbes ! an account with 1 million followers can earn up to $50!000 for a single sponsored post! depending on its engagement. Industry experts have also underlined how an influencer’s profile! once a certain threshold of followers has been exceeded! becomes almost an authority in the sector and therefore reliable in the eyes of the consumer.
The average user does not want to deal with a celebrity
However! the growth is not exponential: in fact! once analysis and monitoring of results the threshold of 100!000 followers is exceeded! the user’s interest decreases significantly. whose ambitions and needs are perceived as distant and untrue. There is therefore room for the micro influencer whose strength lies in being the consumer next door and who! for this reason! can be compared in a direct and genuine way.
Just because an influencer has hundreds of thousands
In fact! the possibility of generating a greater china data quantity (and quality) of interactions from a more targeted audience – and with a smaller investment – makes profiles with 30!000 followers particularly attractive for digital marketing experts! making micro-influencers a emerging trend of the year. A smaller but more sector-specific audience and a close relationship with the public are in fact fundamental for guiding purchases and influencing consumption. (or millions) of followers does not mean that a specific campaign will be more effective than one run by a marketer or brand with an influencer with fewer followers.