If you want to attract more high-quality Instead of consumers leads, research using both channels. 4. Target “I-want-to-buy” moments to earn valuable Google leads In digital advertising, as well as marketing, micro-moments are critical. According to Google, micro-moments define a new way of searching, researching, and shopping. they’re creating one-of-a-kind pathways. That’s why your lead generation efforts on Google need to look at the four micro-moments: I-want-to-know I-want-to-do I-want-to-go I-want-to-buy If you’re looking to generate leads, you must consider which moments offer the most value to your goals.
These keywords target users with purchase intents
In most cases, I-want-to-buy moments provide kuwait telegram data the most value because searchers want to make a purchase. Incorporate this micro-moment into your lead generation campaign on Google by focusing on transactional keywords. like buying footwear, hiring an HVAC company, or dining at a new restaurant. A few examples of transactional keywords include: “Emergency HVAC services” “Wedding caterers” “Best Italian restaurants in NYC” While you can research keywords on Google, you can also use Google Ads to discover transactional keywords for your lead generation campaign.
Use Google Ads to discover transactional keywords
When you create your campaign and ad groups, you can manually add keywords and get keyword ideas by entering your website URL, product, or service. for your lead generation campaign For the best results, use a combination of keyword research tools, including: Keywordtool.io KeywordsFX Google Trends Depending on the keyword, your company may see an increase in your CPC. For example, if you target a high-value and competitive keyword, it will have a higher CPC.
Google lead generation campaign
That doesn’t mean your business shouldn’t include this keyword in your . You should, however, maximize the quality or rank of your ad. A few ways to improve your ad’s rank include: Increase the quality of your landing page As mentioned earlier, your business needs to design a top-notch landing page if you want to generate leads from your PPC campaign. That means creating an intuitive, easy-to-navigate website that offers a seamless experience for users, making it easy for them to find what they want.
Whether you create your landing page
For example, if you’re an HVAC company the most interesting features of followerwonk advertising its emergency heating and cooling services, your landing page should provide business owners or homeowners all the information they need, like your service area, emergency service hours, and contact information. It’s essential, however, for your company to deliver this information in a way that makes sense. That’s where the expertise of a designer becomes valuable. in-house or partner with a web design agency, like WebFX, a designer can help you build a better landing page.
Make your ad relevant to a person’s search
A landing page that doesn’t have anything to egypt data do with someone’s search can ruin your ad campaign, as well as lead generation efforts. If you want to improve your campaign’s performance and ad quality, then you need to make your ad relevant. Make your ad worthwhile to users by thinking about the following: What problem does your audience want to solve when searching content related to your ad? What common questions or concerns does your audience have about your services or products? What does your audience look for in a business in your industry? Answer these questions, and your team can start to brainstorm ad copy.