We know there is strong competition among renowned email marketing platforms, it seems like they all do the same thing, but they don’t. Let’s review their features organized by their main functions, to reveal why ConvertKit stands out from the rest.
1. Send emails
It has a campaign creator and autoresponders.
It allows you to send emails, advertisements, newsletters, bulletins to your subscribers on a scheduled basis.
CAN-SPAM, GDPR, and CASL features that ensure compliance with regulations and requirements for sending commercial emails.
Creation of dynamic content.
Pre-made templates for fully customizable emails and forms.
Built-in WYSIWYG editor that allows you to view and work on the design exactly as it will appear.
2. Attract new subscribers
Customizable landing page templates, designed to capture email addresses with a responsive interface that adapts to all types of devices.
Form templates and editor to create from scratch, either with Javascript, HTML or with a WordPress plugin .
Setting up payment methods for the sale of job seekers database products or services.
Automations based on if-then logic rules that facilitate the segmentation and sending of predefined emails.
3. Diagnose subscribers
Conducting A/B tests using different subject lines and subsequent analysis of the opening rate.
Reports on tracking ROI, lead rate, opening rate, among others.
Tags for subscriber segmentation.
How does ConvertKit work?
ConvertKit is characterized by being easier to use than other email service providers, as it is newer technology and requires less time and resources to learn. Let’s see
Its main interface consists of five tabs that cover the pillars of work, these are:
1. Subscribers
Which helps you see the growth of your list and how tools to find influencers, trends and measure engagement they interact with your mailings.
Filter emails by the number of unique, non-duplicate subscribers.
It displays general records of subscribers and their growth, statistical data on open rate, click rate, and total emails sent.
Display segments and labels to better organize your subscribers based on their interests, origin, and more.
2. Automations
Prepare your email content plan and send it with the automation feature at the precise moment that you think your audience will receive it best.
It offers two trigger options: sequence fans data triggers and one-time actions.
Includes six automation templates to: launch products, organize online events, personalize content based on subscriber response.
Allows you to create automations from scratch.
3. Landing Pages and Forms
These are the most robust features that ConvertKit offers in its free version, especially the landing pages that are easy to set up without the need for additional tools.
Regarding the forms, they are responsive and customizable, they can be created from scratch or inserted from pre-established templates. For them, there are different modes of appearance depending on the user’s navigation, such as a pop-up window, selecting a link or embedded in the website.