DKwa anthu ambiri otsatsa, chaka chathachi chakhala chovuta. Patsogolo Kutsatsa kwachangu kochuluka komwe kukuchitika molingana ndi kuchepa kwa bajeti kumatanthauza kuti otsatsa amakhala ochepa thupi kwambiri ndipo amafunsidwa kuti achite zambiri ndi zochepa. Malingaliro azithunzi zazikulu ndikukonzekera kwanthawi yayitali kwatuluka pawindo pomwe otsatsa akukankhira zotsatira zanthawi yomweyo.
Ife tikuzimvetsa izo. Njira yanthawi yayitali ndiyofunikira kuti gulu lanu likhale logwirizana, ndipo takhala zaka khumi zapitazi tikukonza dongosolo lathu kuti tipange malonda okhalitsa. Koma tikudziwa kuti munyengo ino, ndizovuta kulungamitsa kuyesetsa kwautali, kozama kuti muganizirenso chilichonse ngati bizinesi yanu ikuvutikira kukula – kapena kungopulumuka. Pakalipano, muyenera kusuntha mofulumira, kuyika ndalama mwadala, ndikuyang’ana zomwe zikugwira ntchito.
Kodi Agile Content Marketing ndi chiyani?
Koma muyenera kusintha ndikusintha. Ndiye, mumayesa bwanji malingaliro anu moyenera, ndikupita ku masomphenya okulirapo? Mufunika dongosolo losinthika kuti muthe kuyesa zoyeserera, kupeza mayankho enieni pamsika, komanso kupeza mwayi watsopano woti mufufuze mtsogolo. Chimango chimenecho ndi chomwe timachitcha Agile Content Marketing, njira yoyesera-ndi-kuphunzira yomwe imagwirizanitsa mfundo zoyamba zoganiza, njira ya sayansi, ndi malonda anzeru kuti ayankhe mafunso anu akuluakulu ndikuwongolera sitepe yotsatira, kuyesa kumodzi panthawi imodzi.
Ngati mukuyang’ana njira yopezera china chatsopano pamsika wanu (kapena kuyesa msika watsopano), iyi ndi ndondomeko yeniyeni yomwe timagwiritsa ntchito kuthandiza makasitomala athu kupeza zidziwitso zanzeru-popanda ndalama zambiri.
Chifukwa chake, gwirani mpando ndi chakumwa chanu chomwe mumakonda kwambiri cha adaptogen pamene tikuphwanya zonse zomwe muyenera kudziwa za Agile Content Marketing: chomwe chiri, chifukwa chake ndizosiyana, ndi momwe mungachitire. (Kapena ingoikani nkhaniyi mu LLM yomwe mumakonda kuti mumve mwachidule za TL; DR.)
Mtengo wa TOC
Kodi Kusiyanitsa Pakati pa Kutsatsa kwa Agile ndi Kwachikhalidwe Ndi Chiyani?
Ubwino wa Agile Content Marketing
Momwe Mungayendetsere Kuyesa patsogolo Kutsatsa kwa Agile Content
Pangani Hypothesis Yanu
Pangani Kampeni Yoyeserera Pang’ono
Yambitsani Kampeni Ndikuwona
Unikani Zomwe Zasonkhanitsidwa
Bwerezaninso Kampeni Yatsopano Yoyeserera
Mmene Mungakulitsire Kupita Patsogolo
Chifukwa chiyani otsatsa ambiri amavutikira, amalakwitsa, ndikupanga zolakwika zomwezo mobwerezabwereza? Chifukwa alibe chidziwitso gulani mndandanda wa nambala zamafoni chomwe amafunikira kuti apange zisankho zanzeru.
Njira yolimba yotsatsa imamangidwa pamaziko a zowonadi zofunika, kuphatikiza:
Omvera anu ndi ndani
Zomwe amakumana nazo
Momwe mankhwala/ntchito/mayankho anu amathetsera mavutowa
Chifukwa chiyani anthu angakhulupirire ndikukhulupirira kuti ndinu oyenera kuthetsa mavutowo
Kuti mufike ku chowonadi ichi, muyenera kufunsa mafunso oyenera ndikupanga zisankho motengera mayankhowo.
Pamafunika kudziletsa ndi kulimbikira kukayikira chilichonse. Chifukwa chake, nenani kuti mwafunsa mafunso ofunikira kufunika kwa malonda oyendetsedwa ndi data kwa mabizinesi ang’onoang’ono ndipo mumadzidalira kuti muli ndi mayankho odalirika komanso owona (kutengera zotsatira zaposachedwa). Mukudziwa kuti mwakwaniritsa zogulitsa / msika, koma muyenerabe kukula. Ndi chiyani chinanso chomwe muyenera kudziwa? Funso limeneli likayankhidwa, kodi chinthu china chimene muyenera kudziwa n’chiyani? Pamene gulu lanu lamalonda likukhwima, mndandanda wa mafunsowa udzakhala wowonjezereka ndipo mosakayikira mudzagunda khoma ndi funso lomwe simungathe kuliyankha. Panthawi ina, mukufunikira kuyesa kodalirika kuti mupeze yankho lenileni.
Ndi zowawa komanso zotopetsa kukayikira malingaliro ofunikira okhudza bizinesi yanu ndi malonda, koma ndikofunikira kumvetsetsa ngati zoonadi zomwe mumakhulupirira zimachokera ku umboni wamakono, kapena mwina zochokera kumalingaliro olakalaka kapena zomwe zinali zoona kale. Nali vuto: nthawi chithunzi cha beb zambiri mafunso awa “amayankhidwa” kudzera mkangano wamkati ndikukambirana mosatsimikizika pang’ono kuchokera kunja.
Vuto Lalikulu Kwambiri Otsatsa Akukumana nalo
Kuchepetsa chiopsezo ndikutsatira chinyengo cha “ndondomeko yabwino,” magulu otsatsa amakonda kugwiritsa ntchito njira iliyonse yomwe ingakhutiritse ambiri omwe ali nawo mkati. Popanda kufufuza kolimba kapena umboni wovuta, mapulaniwa nthawi zambiri amalephera chifukwa samadziwitsidwa ndi kumvetsetsa kwakukulu kwa zosowa za msika ndi mfundo zowawa-m’malo mwake, ndizo zotsika kwambiri zomwe gulu lamkati likuganiza kuti liyenera kuchita.
Zomwe mukuganiza kuti zimagwira ntchito m’chipinda chamsonkhano nthawi zambiri sizigwira ntchito kuthengo.
Mukamapereka malingaliro, simukupanga zisankho zozikidwa pachoonadi. (Izi sizikutanthauza kuti palibe malo achibadwa; nthawi zina malingaliro abwino amatha kuphimbidwa ndi mkangano wamkati, kupha opambana omwe angakhale nawo asanawone kuwala kwa tsiku.) Koma popanda njira yodalirika yoyesera, malingaliro ndi onse omwe tili nawo. kugwira nawo ntchito.
Ndiye, bwanji ngati mutha kutsimikizira (kapena kusavomerezeka) kwa malingaliro anu? Nanga bwanji ngati mungayese malingaliro anu ndikugwiritsa ntchito zidziwitsozo kupanga zisankho zanzeru pabizinesi yanu? Agile Content Marketing imakulolani kuti muchite zomwezo. Zimakupatsani mwayi wopanga chikhalidwe chomwe chimati, “Chabwino, ndiyenera kuyesa,” m’malo mongoganiza kuti ndizovuta.ks musanayesere.
Ndiye, Kodi Agile Content Marketing ndi chiyani?
Agile Content Marketing ndi njira yopezera mayankho ofulumira kuchokera ku zoyeserera zochepa. Pogwiritsa ntchito njira yasayansi, mumayamba ndikuzindikira funso limodzi lomwe mukufuna kuti liyankhidwe (mwachitsanzo, kodi pali anthu omvera pa msonkhano watsopanowu? Kodi omvera anga amakonda zinthu zamtundu wanji? Ndi mauthenga ati opangidwa omwe amamveka kwambiri?), kenako tumizani uthenga wofulumira kampeni kuyesa msika ndikusonkhanitsa zambiri munthawi yeniyeni.
Yesani. Pangani. Konzani.
Ndiye Agile Content Marketing.
Zoyeserera zomwe zili ndi izi zimakuthandizani kuyesa malingaliro anu ndikupanga zidziwitso zapanthawi yake, zomwe mungagwiritse ntchito kubwereza ndikukwaniritsa kupita patsogolo. Njira yosinthikayi imathetsa “kulingalira njira yanu yogwirizana” ndikutsegula chitseko chomanga mgwirizano ndikutsimikizira njira yamphamvu yoyesera imodzi panthawi imodzi.
Greg Isenberg wa Late Checkout ndi katswiri panjira imeneyi. Nthawi zambiri amawunika ngati ayambitsa kampani yatsopano kapena ayi potengera zomwe akuchita ndi tweet imodzi yokhudza lingaliro. (Ndikulimbikitsani kuti muwone Ufumu wawo wa Community, komwe amakuwonetsani momwe mungagwiritsire ntchito ndondomeko yawo ya Audience-Community-Product kuti muzindikire ndi kutsimikizira malingaliro a bizinesi.)
Tsopano, anthu ambiri amamwetulira ndi kugwedeza mutu tikamakamba za kuyezetsa ndi kutsimikizira: 100% ya anthu amavomereza kuti ndi chinthu chabwino, komabe pafupifupi 4% ya anthu amachitadi (kutengera zomwe si zasayansi, zongoyerekeza). Chifukwa chiyani? Chifukwa kulephera kumakhala kowawa, ndipo kulembetsa chida choyezera kugawanika kuvomerezedwa ndi pixel yowonjezeredwa patsambali kumatenga zaka 17 kumakampani ena.
Patsogolo Kutsatsa kwa Agile Content sikuli kwamtima – mumatsata njira iyi poika patsogolo zotulukapo kukhala zolondola.
Vuto Lalikulu Kwambiri Otsatsa Akukumana nalo
Muyenera kupanga pagulu, kuyesa, ndikubwereza njira yanu kudzera mumalingaliro osinthika… ndipo izi zikutanthauza kupanga mwadala malo olephera. Kwa otsatsa ambiri, zimakhala zotetezeka kupanga dongosolo labwino, losasunthika kuseri kwa zitseko zotsekedwa, kenako ndikuyambitsa kudziko. Ndi mtundu wamakono wotsatsa wa “palibe amene amachotsedwa ntchito chifukwa cholemba ganyu IBM.
ongosolo langwirolo limagwira ntchito (ngakhale sizimatero kawirikawiri), mumachoka mwanzeru.
Ngati dongosolo langwirolo silikugwira ntchito, nthawi zonse pamakhala chinthu china choyenera kuimbidwa mlandu. (Ngati ndinu wachikoka, mutha kuwerengera ndalama zambiri ngati mutha kutsimikizira kuti zalephera chifukwa simunawononge ndalama zokwanira kapena kuyika anthu okwanira.)
Ndi Agile Content Marketing, sizokhudza kupanga malingaliro kapena kuyesa kupeza zotsatira zenizeni; ndi za kuyesa lingaliro linalake ndikupanga zisankho potengera yankho. Ngakhale zingakhale zokhumudwitsa, kuyesa ndi njira yokhayo yopangira malonda anu kukhala olimba.
Agile Content Marketing ndi ya iwo amene akufuna kukwatira chisangalalo chosatha chokhala ndi masomphenya ndi zopindulitsa zoyamba masomphenya asanakhale angwiro.
Izi sizikutanthauza kuti Agile Content Marketing ndiyo njira yokhayo yochitira malonda opambana, koma ndi njira yoti mutsegulidwe ndikuwona zomwe sizikugwira ntchito kuti mudziwe zomwe zimagwira.
Kodi Kusiyanitsa Pakati pa Kutsatsa kwa Agile ndi Kwachikhalidwe Ndi Chiyani?
Tilumikizenso izi ku zomwe mukudziwa kale. Kodi Agile Content Marketing ndi yosiyana ndi kutsatsa kwachikhalidwe (ie patsogolo kutsatsa kwamadzi)? Inde, ndipo ayi. Onsewa amafuna kukulitsa kuzindikira kwamtundu komanso kugawana nawo msika, koma amazichita m’njira zosiyanasiyana – komanso munthawi yosiyana.
Agile Content Marketing imalola kuyesa kopanda chiwopsezo, kopanda pake kuti asonkhanitse zidziwitso ndikusintha njira.
Njira za mathithi zitha kukhala zabwinoko (kapena zongofunika) kwa mabungwe omwe ali ndi magulu akuluakulu azinthu, omwe amafunikira njira yovuta yokhala ndi magawo ambiri, kulumikizana, kutumiza, ndi kuyang’anira.
Pamapeto pake, Agile Content Marketing ili pafupi kupeza mayankho achangu, otsimikizika komanso njira yobwereza kuchokera pamenepo.