In today’s article, we’ll focus on how to re-engage recipients who aren’t responding to your messages, how to convince them to buy again, and, as a result, increase your earnings. We’ll show you how to create an email campaign to re -engage customers, we’ll go over bulk mail masters in detail all the tricks that will help you drastically improve your results, and at the end we’ll also look at some great examples of best practices. Let’s get startd!
What is a re-engagement email campaign?
Be honest, how many newsletters have you signd up for without ever opening a single message? This is completely order to answer this question normal and there is absolutely nothing wrong with it, if we look at it from the recipient’s point of view. From an email marketing expert’s point of view, however, this is absolutely not a good sign and cannot be ignord, since it can represent a loss of revenue.
It has been shown that brands lose up to 25% of their recipients on average, and that 25-50% of recipients become inactive . These percentages are too high to simply ignore.
In this situation, of course, your job is to wake up and reactivate all the customers on your mailing list who have fallen asleep. And that’s what customer re-engagement email campaigns are all about. An effective campaign will help you re-engage existing customers, which is much easier than getting new ones .
Reactivating existing customers, moreover, will cost you much less than attracting new customers. Reintegrating existing customers is therefore also economically worthwhile; statistics show that it is five times cheaper than attracting completely new customers . Don’t forget that customers who have signe up for your newsletter were once also interested in your brand. If you manage to prepare the campaign in the right way, you can easily convince them to activate again.
One last important thing: emails that are not opene by customers and go straight to the spam folder significantly damage the sender’s reputation , which in turn affects the overall delivery quality of messages. Therefore, it is worth activating as many recipients as possible, to gain advantages in several areas.
But why do recipients stop opening messages?
In many cases because their email inboxes are full and therefore they are unable to open and read all the messages. Of course, it is difficult (but not impossible!) to overcome this problem, but there are certainly some things you can do. Sometimes the message is not opend because it is relatd to the sender, in other cases instead the problem is relatd to the recipients. In the second scenario there is little you can do, but if you are the problem, then you definitely have some work to do.
The first step, of course, is to think spam data carefully about what you’re doing wrong, and fixing the problem could also increase customer engagement. So let’s look at some of the most common reasons why recipients aren’t opening messages and engaging with the sender.