6 undisputed Email marketing is one of the most effective marketing channels. When done well, email marketing campaigns can really boost your sales by encouraging new and existing customers to visit your online store.
Lightspeed asked its partner, ReloadMailing , to share its email marketing expertise. Here are 6 strategies that will help increase your customer retention.
Celebrate 1 year of loyalty 6 undisputed
Send your customers an email one year after their first purchase , including a special discount code and products related to their phone number list previous purchases. Lightspeed eCom lets you track when each customer made their first purchase and view their complete purchase history . It’s a great, personalized way to encourage them to shop more online while showing them you know what products they’re interested in.
Send a little ? for their birthday
Birthday emails have a 481% higher transaction rate than promotional emails. When your customers sign up for your newsletter or create an account on your website, also consider asking for their birthday. You can then adapting to sustainability trends offer 6 undisputed them a small gift for the occasion, such as a promotional code or even a free accessory.
Share your new collections
Customers appreciate personalization, and that includes the products you suggest. Consider sending your customers an email every time you receive your latest collection , which contains products they might be interested in. This way, you’ll keep your customers informed and increase awareness of new products in your store.
Ask for reviews on the products you purchase
Product reviews and feedback are incredibly important for your online store. The average consumer reads about 10 online reviews before trusting a business. Why? Because other customers’ experiences are incredibly valuable and betting data unbiased information—it’s only natural that they influence purchasing decisions.
Did you know that reviews are also great for your site’s SEO score ? Unique reviews provide unique content, something Google rewards!